The Flanders-China Chamber of Commerce is organizing the China Awareness Workshop. This event will take place on Wednesday 13 June 2018 at 15:00 h. during the FIT Exportbeurs.

Not only differences in language, but also in corporate culture often present a difficult barrier for business people in both countries. According to a study by the Business School of the University of Science & Technology in Hong Kong, the biggest obstacle for Western business people in China is intercultural.

Communication is a process of information exchange which requires that the parties who are communicating understand each other’s system of symbols, gestures and behavior.

• In this China Business Awareness Workshop you will learn how to communicate efficiently with China.You will become aware of the visible and invisible differences between China and Flanders.
• You will get a general China insight, and a more profound view of the Chinese generations through which you will be able to better position and evaluate your Chinese customer, consumer, entrepreneur – who are all products of recent Chinese history.
• You will learn to empathize with the socio-cultural context of the ethnic Chinese. You will get an insight in Chinese corporate culture and will learn to handle specific problems linked to Chinese traditions.

** Please register for this event on the website of Flanders Investment and Trade here.

Programme
15:00 Introduction by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
15:10 ‘China Business Awareness’ by Wim Polet, Managing Director, Chinainkling
16:30 Q&A session
16:45 End

Practical Information
Date and time: Wednesday 13 June 2018 from 15:00-16:45
Location: Brussels Expo – Paleis 1, Belgiëplein 1, 1020 Brussel
Price: Participation is free of charge

About the speaker:
Wim Polet is a sinologist who first visited in China in 1984. He worked and lived in China and at present is commuting between Flanders and China. Since 1999 he is focussing on “Efficient communication with China’ at China Inkling Cross-cultural Dynamics (www.chinainkling.com)

Contact
VCKK: info@flanders-china.be

More information about the Exportbeurs 2018 can be found here.