China has shown unprecedented economic growth since its market opened four decades ago, rising to become the world’s second-largest economy today. What is happening in China? What are the new business opportunities for European companies? How can you break into the Chinese market and win?

Within the booming Chinese market, there are always changes and challenges, forcing companies to rethink their China strategies. There are many different business models and China entry strategies. Knowing what has worked and failed for other companies can help you succeed in China.

The Flanders-China Chamber of Commerce (FCCC), VOKA West-Flanders and the Cheung Kong Graduate School of Business (CKGSB) have the pleasure to invite you to the seminar focused on: Win in China: Business Models & China Entry Strategies.

This event provides a comprehensive discussion of the Chinese business environment. There is also a large selection of case studies of Western companies that have failed in China, which will help avoid the same mistakes. Finally, the course aims to help you find the right China entry strategies and business models.

Benefits
* Understand the unique business models that work in China to fine-tune your strategy planning, product design, and market positioning.
• Clarify the real reasons behind the failures of some Western companies: let the mistakes of others help you build the right strategies.
• Master your vision of the Chinese market and build new approaches for your company to succeed in China.

Intense Learning with Substantial Gains
Win in China is a half-day China immersion program for European senior executives to learn, rethink and develop their China strategies. During the course, you will discuss new business model concepts and frameworks with the CKGSB faculty and your peers. Explore their applications in real-life contexts through interactive group exercises and simulations. You will also learn from the successes and failures of large and small companies operating in China. All these experiences will inspire you to rethink your approach to the Chinese market.

Course Outline
• 4 reasons why companies failed in China
• Top tips on what to learn based on previous failures
• 4 popular business models in China
• 8 strategies to enter the Chinese market
• 10+ real-life case studies
• 2 group exercises and class discussions

Attendees Profile:
CEOs, founders and managers from companies interested in doing business with China.

Agenda:
12:00 – 12:30 Registration & Sandwich lunch
12:30 – 12:40 Introduction by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
12:40 – 15:30 “Win in China: Business Models & China Entry Strategies” by Bo Ji, Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB)

16:00 – 16:30 Experiences of Barco in China by Nicolas Van Den Abeele, Senior Vice President – GM Entertainment, Barco

16:30 – 17:00 Q&A Session
17:00 – 17:30 Networking

Practical information:

Location: Barco – Beneluxpark 21, 8500 – Kortrijk

Price: €290
Flanders-China Chamber of Commerce (FCCC) and Voka members: €190

Ambassadors: Free

Companies can use the KMO – Portefeuille

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About the speaker

Experiences of previous participants:
“The enthusiasm of the speaker was remarkable. Through the experiences of the 
lecturer everything was very understandable and clear. There was a lot of interaction in the group through which allowed us to know the experiences of others.”
Peter Cannaerts, Purchasing Manager of Agfa Graphics:

“A very dynamic speaker and a very interesting workshop where the diversity of the group was a big advantage. In addition to the speakers information and tips, we could learn through the experiences of each participant.”

Bo Ji is an inspiring TEDx speaker, a Chinapreneur, and game changer for global startups expanding into China
Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful corporate career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. After a long corporate life, Bo became a serial entrepreneur and investor. Bo founded the “China Start” to bring global startups and scale-ups to China. He created a paradigm shift for global startups to expand to China instead of Silicon Valley.

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Sydney School of Entrepreneurship, Hong Kong University of Science and Technology, Technology University of Munich (TUM), Tsinghua University, CKGSB, Zhejiang University, Sun Yat-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. Bo offers more than 10 innovation and entrepreneurship related lectures and seminars worldwide, such as “Customer focused innovation”, “Steve Jobs Mind: Disruptive Innovator’s DNA” ,“Capturing the Audience: How to pitch for investment?” , “Question Storming”, “Win in China” , “Unicorn or Dragon: How to tap into the Chinese Market for Growth”, “The New Trend of the Global Innovation and Entrepreneurship”, etc.

In addition, Bo offers advice to Chairmen and CEOs at large corporations. He also serves as a mentor & advisor to startups and scale-ups at incubators, accelerators and co-working spaces around the world such as Plug & Play, China Accelerator, Sydney School of Entrepreneurship, Techcode, etc.

Bo is a well sought inspiring speaker at renowned international conferences, forums, TV media and annual corporate meetings. He frequently appears at large scale tech/startup conferences around the world as keynote speaker, such as Mobile World Congress (Spain), London Tech Week (UK), Pioneers 18 (Austria), Wolves Summit (Poland), Horasis Global Meeting (Portugal), UN Empretec Global Summit (Turkey), Arctic 15 (Finland), Info Share (Poland), Startup Village (Russia), Lean Startup Europe (Netherlands), Campus Party (Italy), European Startup Days (Poland), OurCrowd Global Investor Summit (Israel), Technology Innovation Summit (China), Startup LaunchPad (Hong Kong), India Blockchain Week (India) etc.

Bo is well connected globally and has an extended global political and business network with 30,000+ startup founders, 5000+ investors, and 15,000+ corporate CEOs.